HOW I WORK

Outcome agreed. Date set. Then we build.

I don’t take on work I can’t scope properly. Every engagement starts with honesty about what’s possible and when.

How engagements work

I work on a simple model: we agree on a result, we agree on a date, and I’m accountable to both.

This means before anything starts, we spend time getting the scope right. Not rushing into a brief. Not starting with a stack or a tool. Starting with your business problem and working backwards to what needs to be built.

Once we agree — that’s the contract. No retainer that quietly expands. No sprint that drifts into month three. A defined thing, delivered.

A defined thing, delivered.

What an engagement looks like

Understanding your business first

1–2 sessions

Before scoping anything, I need to understand how your business actually works — your operations, your customers, your bottlenecks. This is not a sales call. It’s a working session. Usually one or two deep conversations.

Defining what done looks like

3–5 days

We turn the problem into a precise build brief. What exactly are we building. What does success look like on day one of go-live. What’s explicitly out of scope. You approve this document before anything starts.

Execution — close and transparent

Typically 4–6 weeks

I build. You stay close. There are no black holes where work disappears for two weeks and resurfaces as a surprise. Regular check-ins, visible progress, and honest flags if something changes.

Shipped and handed over properly

1 week

Delivery is not a zip file. I make sure what’s built is documented, understood, and running. If your team needs to take it over, I prepare them. If you’re running it yourself, I make sure you’re confident.

This works best when

What helps

  • You have a real business problem, not just an idea
  • You can give me 2–3 hours in the first week to get the scope right
  • You’re available for a weekly check-in during the build
  • You have someone who can answer domain questions (your ops, your customers)

What doesn’t work

  • Briefs that change significantly mid-build
  • No access to the people who know the business
  • Expecting a fully managed agency relationship
  • Wanting a demo rather than a production system

Common questions

Ready to scope something real?

Tell me what’s broken. I’ll tell you honestly if I can help.

Book 30 minutes →